Nantucket Advertising

Plum takes a fresh look at television in America’s most affluent resort destinations. Each day Plum is dedicated to bringing the local lowdown from each market with 24/7 channels featuring the highest quality, originality, and variety in local television. If you live on Nantucket year round, or it’s somewhere you visit to relax, we are a part of the place you love. For visitors on Nantucket, Plum is part of your vacation, bringing good ideas for how to get the most out of your stay and more out of life. So whether you are a long time island resident or a recent newcomer, Plum is the place to meet your neighbors, try new things, learn something you didn't know about Nantucket, participate in your community, and appreciate the highest quality in dedicated, local television. If it’s happening on Nantucket, it’s on Plum!

Plum produces and airs exceptional, original content with broad appeal to the unique market on Nantucket. Every day of the year, Plum is the local homepage: the first channel to turn to for vital information. If you want to know where the fish are biting, or how to avoid the traffic, what the weather is doing, or what movies, shows, action and events are taking place, Plum brings you the local lowdown from where you are.

Plum’s advertising partners benefit from a combination of commercial time, on-air mentions, sponsorships, integrated content and pr/promotional efforts. The unique format and frequency of our sponsors’ messages creates meaningful impact with our viewers.

Local Programming

The Morning Noon & Night Show
Plum TV's marquee summer program, The Morning Noon & Night Show, is the place where locals and visitors turn to find out who's here and what's going on. Viewers meet local personalities, visiting authors and artists, politicians, chefs, musicians, as well as local and national business leaders. In addition, Plum's morning show is the place where viewers experience the many summer events on Nantucket such as the annual Boston Pops Concert, Nantucket Film Festival, Opera House Cup Regatta, and numerous social and charity events. Tune in for island profiles, weather reports, real estate information, fishing reports, and more!

 

The Morning Noon & Night Show is broadcast live from the Ropewalk Restaurant, which features breathtaking views of Nantucket's waterfront. From Memorial Day through Labor Day, The Morning Noon & Night Show is your go-to source for everything happening on island.

The Morning Noon & Night Show airs live from 8am-10am four times a week (Thursday - Sunday). The show replays at 3pm and 8pm. The Best of the Morning Noon & Night Show airs at the same times Monday through Wednesday.

Advertising Opportunities

• Show Sponsorships
• Recurring Weekly Branded Segments
• Customized Segment Sponsorships
• Spot Advertising
• Integrated Content Opportunities

Around Nantucket
Plum TV’s island guide show provides wash-a-shores and natives alike with an intimate tour of the best restaurants, inns, stores, and galleries Nantucket has to offer. Entice visitors and locals to visit your business through Around Nantucket, which employs images of your business in action, proprietor sound bites, and an in-depth, close-up look at your business. The 2-3 minute advertorial-style segment gives you a wonderful opportunity to expose the best features of your inn, store, gallery, or restaurant to the largest possible audience.

At Home on Nantucket
Tour homes for sale, learn how to design your home, and check out property listings on Plum TV’s real estate show, At Home on Nantucket. Real estate brokers have the chance to showcase their incredible properties with a complete and thorough home tour. Your 2-minute segment on At Home on Nantucket consists of a series of beautiful, detailed shots of the property with a voiceover describing the specific features of the home. Through this sweeping, all-inclusive home tour, viewers are introduced to every stunning aspect of your listing.

For sponsors of At Home on Nantucket, Plum will create a 30-60 second commercial to air during the show. Home related businesses have the opportunity to advertise their products and services to a targeted, real estate-minded audience. Viewers are provided with in-depth property tours as well as all the information necessary for decorating, furnishing, and building Nantucket real estate.

Nantucket Food & Wine
Nantucket Food & Wine is Plum’s informative and entertaining cooking show. Rotating chefs walk the viewers through every stage of preparing their favorite, specialty dishes from local restaurants. Our host Mark Donato is an expert connoisseur of gourmet cuisine and exquisite wine.

Nantucket Runway
The popular Nantucket Runway segment is designed for retail businesses to showcase their best merchandise in a casual, fun, catwalk-style segment. With models of your choice sashaying down the “runway” (aka the boardwalk), you will have the opportunity to display the crème de la crème of your merchandise. Meanwhile, our experienced hosts will interview the storeowners or managers to discuss the designers, fashions, and your featured shop. This 5-7 minute segment allows you the chance to share your story while mentioning specific details you wish to highlight. Nantucket Runway is filmed live every Sunday during Plum’s premiere program, The Morning Noon & Night Show.

Whaler’s Football Games
Plum’s coverage of Nantucket Whaler’s varsity football enters its 6th season this fall! This wildly successful telecast features network-style graphics, professional camera angles, slow motion segments, and instant replays. Veteran commentators Scott Capizzo and Mark Manchester provide memorable, play-by-play commentary, capturing all the excitement of every game, both home and away. Support the Nantucket community by sponsoring Whaler’s football.

Advertising Opportunities

• Show Sponsorships
• Featured Segments
• Spot Advertising
• Run of Station – Ad to air interstitially throughout the day

Sponsorship Opportunities

Nantucket Wine Festival and Nantucket Race Week
Through Plum TV’s strong community involvement on Nantucket and its ongoing partnership with exciting local events, sponsors will have the opportunity to enhance reach and awareness through an on-air sponsorship of Plum TV’s coverage of Nantucket Wine Festival and/or Race Week. As a sponsor of Plum TV media coverage, you will gain maximum exposure surrounding Nantucket Wine Festival and/or Race Week in all Plum markets (Aspen, Vail, Telluride, Martha’s Vineyard, the Hamptons).

 

Contact

Sales and Marketing Manager
Audrey Wagner
508.228.8001
awagner@plumtv.com